Lance Armstrong: The $125 Million Rise & The Costly Fall
The Meteoric ClimbAt his peak in the mid-2000s, Lance Armstrong wasn’t just a cycling legend – he was a financial powerhouse. With 7 consecutive Tour de France wins (later stripped), his net worth rocketed to $125 million. Brands like Nike, Oakley, and Anheuser-Busch poured $20M+ yearly into endorsements. His Livestrong Foundation sold over 80 million yellow bracelets, and shrewd…